Albertsons Media Collective · Retail media network launch · 1 year · Senior Media Lead
Launching a retail media network brands wanted to renew.
The moment
Albertsons was launching its own retail media network and needed its biggest CPG partners, including PepsiCo, Coca-Cola and Nestlé, to commit real budget and come back for more.
The approach
A KPI-driven, story-led go-to-market. Vendor-aligned programs built around each partner's goals, the seasonal retail calendar and Albertsons shopper data, with 2–5x ROAS targets across programmatic and social.
What I led
Media strategy, planning, activation and operations for major CPG accounts with a 15+ person team. Custom audiences, CRM data integrations and purchase-funnel UX improvements built with the technical teams.
Why it matters to you
I know how a network packages, prices and measures. That's the view you want on your side of the table when you negotiate with one.