YouTube / YouTube TV · Full-service media & creative · 9 months · at Monks
NFL Sunday Ticket comes to YouTube.
The moment
For the 2023 season, NFL Sunday Ticket moved from satellite to YouTube and YouTube TV for the first time. Fans who had watched it on DirecTV for nearly 30 years needed a reason to believe Sunday had a new home.
The idea
Make YouTube the place Sunday happens. We opened with the first-ever brand campaign on the Las Vegas Sphere, turning the Exosphere's 1.2 million LED pucks into all 32 NFL team helmets, then carried it into "The Magic of Sunday" with The Mill.
What we delivered
Media strategy, creative development and iteration, social media management, on-site promotion and a full performance read-out. YouTube creators covered the Sphere launch live from Las Vegas.
The result
Wide earned coverage for the Sphere launch, plus measurable gains across my YouTube work at Monks.
Play the film: The Magic of Sunday, with fans and NFL team mascots crowded onto a couch
