When YouTube TV secured the rights to the 2023 NFL Sunday Ticket, we worked closely with the client to develop a world-class promotional blitz to capture the buzz of the moment during my time at Monks. From launching the first-ever brand activation at the Las Vegas Sphere, showcasing all 32 NFL team helmets and garnering massive earned media coverage, to promoting The Magic of Sunday creative campaign in partnership with The Mill. This included a full suite of services, from media strategy and creative iterations to Social Media management, on-site promotion, and a full analytical recap of all performance.