September 2021
From 2017 through 2021, I oversaw the account management and immense growth of Josh Cellars under the Deutsch Family Wine & Spirits distribution umbrella. Becoming the #1 wine in the table wine category through a variety of innovative marketing strategies and viral moments, the account management included full oversight of a large scale agency team and coordination with the client team up to the CMO. This involved navigating a complex network of teams spanning Investment, Social, Planning, Analytics, Operations, to ensure the brand was effectively brought to life through all paid media channels.
Category:
Account Management
Client:
Josh Cellars
Duration:
4 years
Location:
USA






