The Teardown · Start here
Three weeks. One plan you keep.
Your media, creative and measurement, rebuilt as a 90-day plan you keep either way.
How the three weeks run
Week 1
Gather
- Plans, contracts and fees
- Creative and briefs
- Platform and data access
Week 2
Diagnose
- Mix against goals
- Creative against platform
- Measurement gaps
Week 3
Rebuild
- Findings ranked by dollars
- A 90-day plan
- Planned or managed path
You get
A scorecard, ranked findings and a 90-day plan, with a planned or managed path from there.
For
CMOs who suspect the plan works harder for the agency than for them.
Who does it
Justin Webster, former VP of Media & Creative Strategy at Monks, who helped launch the Albertsons Media Collective retail media network. See the General Motors, YouTube and Albertsons cases.
Questions
What does it cost?
Teardowns from $9.5K. The fixed fee is agreed on a 20-minute scoping call, before any work starts. The full Teardown fee is credited to any engagement signed within 30 days.
What do you need from us to start?
Your current plan, last quarter's results and a candid conversation about where results are stalling. NDAs welcome.
Who does the work?
I do. You get the senior person on every call, media and creative under one plan, and a fixed price instead of hours and layers.
What happens after the three weeks?
You keep the 90-day plan either way. Run it yourselves or with your agency, or I can manage it with the platforms directly.